Little Black Dress Makes Big Impact In The Community

From January 25-29, 2021, the Junior League of Clearwater-Dunedin will kick off the 5th annual Little Black Dress Initiative (LBDI). LBDI is a poverty awareness and fundraising campaign that harnesses social media’s power to raise awareness around food insecurity and poverty in our community.


Classic Dress Raises Awareness

LBDI participants will rock the little black dress’s iconic look — the same black dress — for 5 consecutive days to illustrate the restrictions poverty places on choices, confidence, opportunities, and access to resources. 


Let’s Talk About Hunger

The Little Black Dress Initiative is a unique way to get out there, strike a conversation, and talk to family, friends, and community members about the real issues of hunger and food insecurity in Pinellas County.


January is Poverty Awareness Month

Coinciding with Poverty Awareness Month, these 5 days provide  JLCD members with the opportunity to share local statistics about poverty and hunger on social media (#JLCDWearsLBD) and in person.


Why Should You Support LBDI?

The donations received from LBDI support JLCD community projects and initiatives to battle food insecurity in North Pinellas County.  These projects include literacy events, food pantry donations, and direct support to partner programs alleviating poverty in Pinellas.


Want to Donate or Sponsor LBDI?

We need your support to help our community! Consider donating to our poverty awareness campaign this year.  Contact the JLCD Fund Development Chair at to be a part of LBDI.


LBDI Makes A Big Impact

  • Little Black Dress Initiative Logo$18,000+ Raised in 2020
  • Total of $98,000+ raised from 2017-2020 
  • LBDI Donations went to:
    • 2,400 “Pack-a-Snack” meals and snacks bags to hungry students over the weekends at 2 local elementary schools (feeding 60 children a week)
    • 58-holiday dinners for families in need
    • 108 holiday presents for Pack-A-Snack recipients
    • 1,540 books for local students


The article was written by JLCD Member, Amy Tramer